Monetization and User Acquisition Support

Sparq Inc.’s marketing unit is adept at optimizing monetization from the platform’s gamers. Using an AI system which parses millions of data points around the acquisition trends inside of Apple Store and Google Stores, as well as other platforms, Sparq Inc. can build the optimal acquisition strategy for each of its games.

This is the same core group which built one of the most unique acquisition engines for Lord of the Rings Online, Dungeons & Dragons Online, and Asheron’s Call before selling it to Warner Bros. Interactive Entertainment. That acquisition model was turning ad dollars into 3.5X revenue numbers within 40 days of spend. It also generated organic audience growth at a 1:1 level with paid acquired users.

Using AI, Sparq Inc. believes it can cut marketing costs by up to 50% versus legacy marketing spending without impacting user acquisition numbers. By monitoring key performance metrics, Sparq Inc. optimizes monetization efforts and user acquisition campaigns for maximum efficiency.